Hi, 

My trash is your treasure. And your trash is my treasure. Well it might be anyway. In the worldwide market that is eBay, there’s a buyer for almost any item. If it’s gathering dust, you might want to consider selling it; and go the right way about selling it, and you’ll make a tidy profit. Before you list your item, go through the checklist below to ensure you get the basics right. If you don’t focus on these basics, however hot your product is, you’ll be getting less cash than you can.
1. Compare your product

Search for items of the same type that you’re selling on eBay. Note the features, the condition, and the price-tags. You’re looking at your competition – and you need to compete! That doesn’t mean you have to undercut the prices you see – just make sure you’re selling at market-value. Get the price right, and you’ll shift products more quickly – meaning that you can sell more!
2.Know your product

And place it in the right category. Those categories are the routes that bring the right buyers to your product – they’re the signposts – and if you’ve ever got lost on the roads, you’ll know how important they are. eBay can help you find the right category, or you can search for similar items on eBay to see what category they’re in. If you place your camera in the Cars section, it’ll get ignored – they’re not the right customers for cameras – surprise, surprise. Place your camera in the camera section and… well, you get the idea.
 

3.Honesty is the Best Policy

Be honest about what the customer can expect from your item. Every sale should be seen as an opportunity to make more sales from that customer and their contacts. If you under-deliver, those future sales won’t happen, and your business will not reach its potential. Be clear on all terms and conditions, state accurate shipping charges, and always include your contact details – your email and phone number, or your postal address.
 

4. Display your Product in its best light

Your title needs to tell the customer what the product is, and it needs to return in a search for that type of item. If you’re selling spare parts for cars, what would somebody looking for your product search for? Don’t title your item “drive real smooth with this cool thing” – that may not be incorrect, but it’s not going to return in the searches, and it’s not going to tell the customer much about the item. Brainstorm keywords, and keep your title relevant to the search. And always post a photo of the item. People like to see what they’re buying – it makes the whole thing real in their mind, and gives a better idea of the condition of the item. Take photos from different angles so the customer can get a good look – just like they would if they were in a shop. You’ll sell faster and you’ll sell more.
5. Offer as much as you can

Make it easy for the customer. Not everyone has Paypal. And people may not have credit available on their credit card. More options means more potential customers… means more sales.

Underpin your marketing strategy with these basics, and skyrocket your profits!

Kind Regards

Alex fyfe