A fairly newish eBay “toy” is the blog option.  It is also the most visited spot on eBay.  That certainly makes it worth investigating to find what possibilities may be available for your own eBay business. 

Probably the first question a lot of people ask is – what is a blog?  The word blog is actually short for the coined term “web log.”  It is mostly used as an online journal that lets others know about you and your views on things.  In the case of the eBay blog, it can also let everyone know about your auctions and eBay store on a regular basis.  A blog can be both personal and business.  It will help you connect with other sellers, potential customers and regular buyers. 

Getting more people to visit your auctions is the only way to boost your eBay sales.  That may sound obvious, but the question is precisely how is this done?  Don’t underestimate the drawing power of eBay blogging.  If you do, you’re going to miss a lot of potential visitors to your auctions or store.  You can get your very own free blog on eBay so long as you are an active member.  Once you do, you will find some amazing prospects for creating an endless flow of visitors for your business.  More visitors means more business and therefore more profit!

Using EBay’s own blogging platform will allow you to easily get started taking advantage of this valuable resource.  When you use a program that is backed up by a powerhouse like eBay, it is very easy to start communicating with a real global audience.  If you provide interesting content on your blog, visitors will keep coming back.  Returning visitors are potential customers for your eBay business.  Once you have actual customers who drop in on your blog, you then have a loyal following that will pay attention when you let them know about the latest sales and products in your store and auctions. 

As you gain a basic understanding of the blog structure, take the time to explore what you need to include in your blog to keep people interested in reading and coming back for more.  Once you get into it, you will soon find out what appeals to your visitors and what information they want.  Tell them a little about your eBay store and your auctions.  Let them know the kinds of products you have and the focus of your business.  As your visitors what other products in the same area they may be seeking and try to supply them.  You want your customers to be happy with the information you provide and to be eager to read every new post to your blog. 

You should concentrate your blog mostly in giving away lots of real information.  You want your readers to view you as an expert in your particular area.  Occasionally you can write a blog post that tells your customers about a new item you have for auction or in your eBay store.  But don’t blast your readers with sales pitches every time they visit. 

Visiting other blogs and leaving relevant comments is another way to direct people to your blog.  Keep exploring and you’ll find yourself addicted to blogging for the information sharing as well as your increased visitors.

Regards

Alex Fyfe